The 12 years trusted multicultural marketing agency

I Search drives consumer engagement at the intersection of brand and multicultural marketing.


Top-tier brands trust us with their multicultural marketing

Australia is more ethnically diverse than

EVER BEFORE

2021

census data revealed Australia

is a migrant majority nation

51%

of people in Australia are born overseas or have a parent born overseas

1,000,000+

migrants have arrived in

Australia over the past

5 years

OUR SERVICES

We design and deploy cross-channel campaigns that are

culturally-informed, calibrated and connected

Strategy + Insights

Strategic Planning, Target Segmentation, Market Research

Creative + Content

Creative Strategy, Digital Content Design + Production, Social Media Content Planning + Copywriting

Paid Media

Cross-channel Media Strategy and Planning, Media Activation, Measurement + Analytics

Premium Multicultrual Network

Reaching Multicultrual Audiences in Australia more efficiently through our network of well known websites/apps from their home country

Influencer Engagement

Asian + Chinese Background Key Opnion Leader and Key Opnion Consumer Enagement via multiple social media platforms (Instagram, Little Redbook, TikTok)


Talk to our consultant to unlock the business opportunity

with the multicultural community

We are able to engage with diverse audiences across 51 languages, and here are a few commonly chosen for targeting:

We have worked on digital campaigns in below multi-languages:

Chinese (Simplified, Traditional)

Arabic

Vietnamese

Korean

Thai

Punjabi

Hindi

Urdu

Spanish

Our Work

Opera Australia

Simplified Chinese Campaign

BMW Canada

Chinese New Year Campaign

ANZ

Chinese New Year Campaign

LG Styler

Korean Campaign

SA Government

Punjabi Campaign

Woolworths

Vietnamese Campaign

The Star

Traditional Chinese Campaign

SA Government

Arabic Campaign

NSW Government

Thai Campaign

HSBC

Japanese Campaign

HSBC

Korean Campaign

McDonald’s

Filipino Campaign

Phone

(02) 8959 2484 / 0450 500 778

Address

103 / 370 Pitt Street, 2000, Sydney, NSW, Australia

Socials

Contact Us