Multicultural Marketing Solutions
I Search Marketing started Multicultural Marketing services since 2016.
We develop unique multiculturally adapted digital marketing strategies that help brands connect with multicultural consumers meaningfully.
We have extensive practical experiences in multicultural digital campaigns. With result at the heart of everything we do, we partner with brands and help brands grow and win within multicultural communities in Australia.
Why Multicultural Marketing
Growing Population
1 in 4 people were born overseas in Australia
Diverse Communities
5 Million people in Australia speak another language at home
Growing purchasing power
Ethnic-Australian shopper contributing a total of $18.7 billion (28%) of the total FMCG retail channel
Unlock your business opportunity
Asian-born Australians’ spend is growing 4.7 times faster than average
Our Services:
- Multiculturally Adapted Creative Strategy & Artwork Production (Digital, Video, OOH, Print etc.)
- Multicultural Marketing & Cross-Channel Media Strategy
- Multicultural Programmatic Media Strategy & Implementation
- Chinese Social Media Marketing, including Social Content Strategy & Development, Chinese Social Account Management (WeChat, Weibo, Little Redbook etc.)
- WeChat Moment Advertising (paid social ads)
- Chinese Influencer Engagement and Influencer Campaign Management
- Multicultural Market Rearch Services
- Cross Border E-commerce Marketing & Trading
We have worked on digital campaigns in below multi-languages:
- Chinese
- Indian
- Vietnamese
- Korean
- Arabic
- Italian
- Hebrew
- Others