Australian Chinese Consumers
Digital Media Consumption Behaviour
2020 Survey Report
Chinese consumers’ media
consumption behaviour in Australia has been through a significant
transformation in the past decade or so.
With more and more migrants and
students coming from Mainland China and Chinese digital giants expanding to
global markets, Australian Chinese consumers’ eyeballs have shifted from traditional forms of media to
online media outlets. Especially with the Gen Z and Millennials who grew up in
China during the internet booming era, they are more active on digital channels
than the older generations.
In late 2020, I Search Marketing
initiated an online survey to understand how Australian Chinese consume digital media nowadays.
Download the infographic now to see the key insights of the survey result.
The full report will provide you with deeper insights and what it means to your Chinese marketing strategy for 2021.
We will send you the full report via email once receive your request :).