Google Adwords/Bing Ads
We can build an effective PPC campaign depending on your needs. We can help you to generate quality traffic from prospects who search/reading your chosen keywords that can potentially lead to higher sales and conversion actions.
Utilising Facebook and Twitter platform to create highly targeted social campaigns with intelligent reporting and analytics. We can help you to develop a social media strategy to enhance your brand awareness and potentially attract new leads.
We can tailor a display strategy according to your needs. We can help you to achieve your goals by utilising dynamic banner ad messaging, third-party data integration, audience segmentation, rich media and retargeting.
We can help you to create incremental reach through mobile advertising, we will have the ability to optimise the campaign for you by comparing different placements, browsers and devices.
Finding the right audience at the right time. Your campaign will be optimised towards to different audience segments and only pay for complete view.
Content Distribution Marketing
Creating high quality content is important but finding the right eyeballs to look at your content is even more important. We can help you to distribute your content through various platform. Content may be the king, but distribution is the queen and runs the house.
Ethnic Digital Marketing
Specialising in communicating with Chinese audience through various digital channels in Australia. We make sure your ad reach the right target audience, at the right time, on the right device.
We dream, we create, we inspire, we innovate. We’re a young, fresh, cutting-edge digital marketing agency based in Sydney.
We are strategic in our thinking and creative in our solutions. What we do best? We help our clients build brands online that are truly engaging. Take a look at our site. See what we have to offer. And once you’re ready to chat, feel free to get in touch. We’re a different kind of digital marketing agency that you’re probably used to.
Below are some of the most effective targeting that allows advertisers to target ethnic/Chinese consumers. Audience Targeting Utilize audience data to ensure campaign ad accurately reach campaign target audience by their demographic data as well as interest and keywords data Targeted Messaging Utilize targeted messaging to concisely communicate campaign details with target audience; Good advertorial[…]
Here are the Effective Programmatic Audience Targeting Methods Audience One of the most popular techniques currently being used by digital advertisers, audience targeting involves buying and serving ads to a specific audience segment, whether it’s gender, household income, age group, education level, relationship status or hundreds of other specific demographic attributes. The information is typically[…]
Nowadays, social media is one of the most popular online media channels to get a brand’s name out there, to promote a product, a special offer or an event. It is also a great way to interact and engage with your potential and loyal customers. As one of the programmatic media buying platforms, social media[…]
Programmatic advertising with native advertising can provide you a poweful digital marketing solutions. There are large number of media companies who are helping advertiser to provide a better mobile user experience and also offer their audience better user experience through different screens. The adjustment of providing audience with better mobile experience is very important, as 68%[…]
Native advertising is a new format of programmatic media, which allow advertiser to place their brand content into a 3rd party environment, embedding our content in the context of a user’s experience in a format and style that matches the site for seamless readability and increased engagement. There are 3 different formats of native advertisement in –[…]
网络精准行销联盟投放解决方案带给品牌的价值 最近我们走访了很多客户，最常听到的客户的问题是，”网络精准行销联盟投放与传统的网络媒体广告有哪些区别呢？” 我想是时候写一篇文章向大家详细介绍，这一新型且有效的网络行销手段。 在最近一份的调查报告中显示，75%的市场行销人员表示，他们将在未来的12个月中提高对网络精准行销联盟投放 （programmatic media buying）的预算。为什么不呢？这一突破性的解决方案带给品牌营销的好处是显而易见的。而这一解决方案早已广泛的被绩效营销专家应用多年。
Online Video Content has become one of the most important form of content for online publishers. There are more and more businesses start using programmatic video online advertising to engage with their audiences. Study has shown that digital video advertisement has higher engagement and brand recall. In 2017, 74% of all internet traffic will be[…]
随着越来越多的华人移民澳洲，中文已成为澳洲的第二大官方语言。随着这一变化，在澳洲，越来越多的商家开始关注华人市场带来的商机。如果您的产品的主要消费者群体是华人消费者的话，请一定要把握这个极好的机会。 网络广告精准行销（Programmatic Media Buying），是一种近年来被各大广告商，网站以及国外主流媒体所推崇的新型网络广告投放方式。这种广告投放方式是以大数据为根本，以先进的网络平台技术为依托，结合实时竞价与网路用户精准定位，所发展出的新型网络广告投放方式。
In recent years, programmatic media buying becomes such a hot topic and it’s practically impossible to ignore the impact of it on the digital world. The technology that involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a more[…]
Ethnic marketing has been around for 30 years now, it’s especially popular in countries like USA, Canada, UK and Australia. These countries are the most multicultural countries in the world. Therefore, communicating with ethic groups in their language become a very important marketing task for brands or even for different government bodies. In Australia, take Chinese[…]