CASE STUDY
Multicultrual Marketing Solution
We started multicultural marketing services since 2016.
We help brands connect and engage with Multicultural Australians.
We brought new thinking and new solutions to this area, and utilize advanced advertising technology to help brands connect meaningfully with Multicultural Australians and achieve impactful results.
80+
BRANDS
30+
LANGUAGES
200+
PRODUCTS
500+
CAMPAIGNS
AND COUNTING
Recent Work
Chinese Campaign
Client: UnionPay International
Target Audience:
- Chinese tourists who plan to travel to Australia;
- Inbound Tourists who arrived in Australia from China;
- Local Chinese in Australia.
Services provided:
- Holistic campaign strategy based on campaign goals;
- Creative Design and Production;
- Media Planning and Buying;
- Campaign Management, Optimization and Analytics
Media Strategy:
The media channels we utilized for this campaign were mainly digital channels, including:
- Programmatic display & video
- Facebook/Instagram
- WeChat (programmatic) moment ad
- Local Chinese WeChat media outlets
Chinese Campaign
Client: Hua Wei
Target Audience:
- Local Chinese audience in Australia;
- Tech Savvy;
- Mobile Enthusiastics
Services provided:
- Media Planning and Buying;
- Campaign Management, Optimization & Analytics
Media Strategy:
The media channels we utilized for this campaign were mainly digital channels which all have the capacity to reach campaign target audience specificially, including:
- Programmatic display ad (including retargeting ads)
Chinese Campaign
Client: ANZ Bank (CNY Campaign)
Target Audience:
Local Chinese audience in Sydney
Services provided:
- Media Planning and Buying;
- Campaign Management, Optimization & Analytics
Media Strategy:
The media channels we utilized for this campaign were mainly digital channels which all have the capacity to reach campaign target audience specificially, including:
- Programmatic display ad (including retargeting ads)
Chinese Campaign
Client: Metricon
Target Audience:
- Local Chinese audience in Australia;
- Who are interested in realty
Services provided:
- Media Planning and Buying;
- Campaign Management, Optimization and Analytics
Media Strategy:
The media channels we utilized for this campaign were mainly digital channels, including:
- Programmatic display
Spanish Campaign
Client: SBS on Demand
Target Audience:
- Local Spanish audience in Australia;
Services provided:
- Media Planning and Buying;
- Campaign Management, Optimization & Analytics
Media Strategy:
The media channels we utilized for this campaign were mainly digital channels which all have the capacity to reach campaign target audience specificially, including:
- Programmatic display ad (including retargeting ads)
Vietnamese Campaign
Client: The Star
Target Audience:
Local Vietnamese audience in Sydney
Services provided:
- Media Planning and Buying;
- Campaign Management, Optimization & Analytics
Media Strategy:
The media channels we utilized for this campaign were mainly digital channels which all have the capacity to reach campaign target audience specificially, including:
- Programmatic display ad (including retargeting ads)
Arabic Campaign
- Client: Stroke Foundation
- Target Audience:
- Local Arabic audience in Australia
- Services provided:
- Media Planning and Buying;
- Campaign Management, Optimization and Analytics
Media Strategy:
The media channels we utilized for this campaign were mainly digital channels: Programmatic video ad (YouTube pre-roll video ad).
Hebrew Campaign
Client: Woolworths
Target Audience:
Local Hebrew audience in Australia
Services provided:
- Media Planning and Buying;
- Campaign Management, Optimization & Analytics
Media Strategy:
The media channels we utilized for this campaign were mainly digital channels which all have the capacity to reach campaign target audience specificially, including: Programmatic display ad (including retargeting ads)
Indian Campaign
Client: Woolworths
Target Audience:
Local Indian audience in Australia
Services provided:
- Media Planning and Buying;
- Campaign Management, Optimization & Analytics
Media Strategy:
The media channels we utilized for this campaign were mainly digital channels which all have the capacity to reach campaign target audience specificially, including:Programmatic display ad (including retargeting ads)