CASE STUDY

Multicultrual Marketing Solution

We started multicultural marketing services since 2016.

We help brands connect and engage with Multicultrual Australians.

We brought new thinking and new solutions to this area, and utilize advanced advertising technology to help brands connect meaningfully with Multicultrual Australians and achieve impactful result.

50+

BRANDS

100+

PRODUCTS

300+

CAMPAIGNS

AND COUNTING

Recent Work

Chinese Campaign

Client: UnionPay International

Target Audience:

  • Chinese tourists who plan to travel to Australia;
  • Inbound Tourists who arrived in Australia from China;
  • Local Chinese in Australia.

Services provided:

  • Holistic campaign strategy based on campaign goals;
  • Creative Design and Production;
  • Media Planning and Buying;
  • Campaign Management, Optimization and Analytics

Media Strategy:

The media channels we utilized for this campaign were mainly digital channels, including:

  • Programmatic display & video
  • Facebook/Instagram
  • WeChat (programmatic) moment ad
  • Local Chinese WeChat media outlets
Vietnamese Campaign

Client: Mikei Reshi

Target Audience:

  • Local Vietnamese audience in Australia;
  • 45+ & Interested in Health & Wellness;

Services provided:

  • Holistic campaign strategy based on campaign goals;
  • Media Planning and Buying;
  • Campaign Management, Optimization & Analytics

Media Strategy:

The media channels we utilized for this campaign were mainly digital channels which all have the capacity to reach campaign target audience specificially, including:

  • Programmatic display ad (including retargeting ads)
  • YouTube pre-roll video ad
  • Facebook/Instagram
Korean Campaign

Client: 1001 Optical

Target Audience:

Local Korean audience in Sydney

Services provided:

  • Holistic campaign strategy based on campaign goals;
  • Media Planning and Buying;
  • Campaign Management, Optimization & Analytics

Media Strategy:

  • Facebook/Instagram
  • Programmatic display ads & retargeting ads
Arabic Campaign
  • Client: Stroke Foundation
  • Target Audience:
  • Local Arabic audience in Australia
  • Services provided:
  • Media Planning and Buying;
  • Campaign Management, Optimization and Analytics

Media Strategy:

The media channels we utilized for this campaign were mainly digital channels: Programmatic video ad (YouTube pre-roll video ad).

Hebrew Campaign

Client: Woolworths

Target Audience:

Local Hebrew audience in Australia

Services provided:

  • Media Planning and Buying;
  • Campaign Management, Optimization & Analytics

Media Strategy:

The media channels we utilized for this campaign were mainly digital channels which all have the capacity to reach campaign target audience specificially, including:

Programmatic display ad (including retargeting ads)

Indian Campaign

Client: Woolworths

Target Audience:

Local Indian audience in Australia

Services provided:

  • Media Planning and Buying;
  • Campaign Management, Optimization & Analytics

Media Strategy:

The media channels we utilized for this campaign were mainly digital channels which all have the capacity to reach campaign target audience specificially, including:Programmatic display ad (including retargeting ads)

Phone

(02) 8959 2484 / 0450 500 778

Address

103 / 370 Pitt Street, 2000, Sydney, NSW, Australia

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