Programmatic advertising with native advertising can provide you a poweful digital marketing solutions. There are large number of media companies who are helping advertiser to provide a better mobile user experience and also offer their audience better user experience through different screens.
The adjustment of providing audience with better mobile experience is very important, as 68% of smart phone users check their phone within few minutes of waking up. Consumer across the world also using their mobile device to read news, read new information, checking entertainment videos and also communicate with their family and friends.
Yahoo Gemini is a powerful native platform that allows advertiser to reach their ethnic audiences. It allows advertiser to reach people who speaks Chinese, Indonesian, Vietnamese and Malaysian.
Here are few things that can help you to build a successful native advertising campaign:
- Offer a number of valuable assets – including headlines and images for the same element, as this will give you a greater amount of versatility, and ensure that you have something to show audience members for all formats.
- Combine contextual targeting strategies with your native advertising solutions to make sure that you only show ads that are relevant to the content of any given page. The last thing you want is for your target market to be annoyed by your advertisements when they show up on a page that has nothing to do with your brand or what you’re trying to sell.
- Measure the performance of native ads alongside other advertisements to make sure that you’re getting the most out of your programmatic campaigns. Remember, any advertising strategy should be constantly assessed and tested if you want to make sure that you’re getting the best possible results.